Archives

The power of metaphors Metaphors are efficient. They capture attention, simplify complex ideas and create common understanding. People like them because they’re sense-making bullet trains (see [...]

Getting people to buy into digital behaviours can’t be achieved by telling them how to behave. You need to understand how they THINK. Emotions and how we think, determines what we choose to hear [...]

Learning styles have been a long-standing topic for debate. People were attracted to the idea that we are auditory, visual or kinetic learners. As a result of that thinking, trainers started to [...]