Changing Team Identities


Shifting mindsets, norms, behaviours and practices

Helping teams discover the invisible team bonds that are shaping behaviours.

To change behaviours you need to change the way your people think about work. Organisations are spending millions on change without working on the social norms that drive behaviours. You see, people are like elastic bands and will pull back to old habits and mindsets, unless you take the time to change the way they think.

Our Identity Landscaping approach helps here. It lets people see the norms that shape their work culture, giving teams the clarity they need to reset themselves for a different world of work.

Helping build empathy into organisations

Identity Landscaping

With identity landscaping we draw on the latest research in Social Identity theory. Using a map to stimulate conversation, we investigate the team’s particular ‘landscape’, how it works with other teams, what challenges sit within the landscape, and how the team needs to change.  

Our focus is on:

  • Removing the walls that traditional vertical silos put up, thereby increasing empathy across teams.
  • Embracing inclusivity and allowing space for different workplace identities and ways of being.
  • Resetting social norms to ones suited for an inclusive and collaborative workplace where teams thrive. 

Finding out more

This approach opens the door to new behaviours and social norms. It is led by Susie Ballentyne, an applied psychologist and Sandie Bakowski, an organisation psychologist. Both specialise in using social identity to help teams.

To find out more about this exciting new approach, sign up below and we’ll send you our Guide to Identity Landscaping. Read it and see what questions emerge. Then book a no strings 30-minute call to tell us more about your needs and to talk about how we can help. We’re looking forward to talking more. 

Sandie & Susie MCH

Have any questions?

Contact us today