How I work

How I work

The way I approach change starts with the right foundations. The change must have backing and sponsorship, a robust but agile plan, and the right people involved. If organisations don’t already have these in place then I help set up these foundations.

Successful digital transformation also needs an appreciation of the culture and the forces at play. I assess how ready employee groups are for change. When you understand how malleable the culture is, then you can design a change approach that fits within that culture and tone of voice of each employee group. I help organisations design effective people change strategies.

The change vision needs to trigger the right emotional responses and that requires branding, storytelling and internal communication. Without hearts and minds, change is inefficient. Creating a brand, a narrative and collateral focused on the audience helps make the change stick. I help organisations tell their change story in a way that triggers the right emotional responses.

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